social-media-small

Think social media doesn’t matter? You’re 100% wrong while missing 50% of the market. Many small and medium sized business owners look at social media with angst. Some will say it has nothing to do with their business, or they can’t benefit from marketing, or it’s too much time and effort etc. I came across this article that really hits home when it comes to numbers and social media.

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branding-small

Don’t let the polite and pleasant nature fool you. Canadians are actually the most ruthless people on the earth. Ok, maybe that’s a bit harsh but when it comes to the retail world, Canadians are indeed the most ruthless consumers in the world. Recent high profile retail closures indicate that Canadians have no problem punishing brands that don’t deliver to their own expectations. They are mean aren’t they? Another good question is, does branding actually matter in Canada anymore? Or is there more to the consumer sales cycle when working with Canadians?

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