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Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time.

KLM Royal Dutch Airlines has just launched a trial with Android smartwatch technology that will provide passengers with specific trip information. Besides supplying passengers with their boarding pass, the app assists with all relevant airport-related activities.

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Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos. Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering 13.5 million, in a period that lasted less than one year. Fashion and lingerie brand Victoria’s Secret went up from 4.2 million to 11.7 million.Continue reading