Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. While email marketing is definitely not rocket science, there is a certain degree of skill and artistry involved in crafting a winning email campaign. Proceed with abandon and it’s likely you’ll end up wasting time and money on failed email campaigns.
Author: Kevin Layton
Sometimes it feels like it’s hard to get noticed online. There are a lot of voices out there. We live and breathe digital marketing and we know; we see the thousands of voices that are all talking at once online. An overload of messages and brands sending those messages is the new normal in our digital culture. How do you get noticed and ultimately grow your company with the aggressive competition that there is online?