Given that a reported 9 out of 10 businesses fail, with “no market need,” “ran out of cash” and “got outcompeted” paramount among the reasons why, it begs the question: is there a better, more sure-fire way to realize entrepreneurial success? Does any approach exist that can thwart the gut-wrenching 90% chance of failure? One expert, Today’s Growth Consultant (TGC) founder Ken Courtright, says “yes!” He emphatically asserts the answer is establishing an “authority website.”
Just what exactly is an authority website, who can benefit from one and why does Courtright contend it proffers near guaranteed profitability? I caught up with him to ask these questions and more. Here’s what he had to say.