Growth Marketing Conference

“More intimate, more in-depth, and all about making meaningful connections.” This is what you can expect from the Growth Marketing Conference 2016 according to this year’s host, Vasil Azarov. Vasil is the CEO and founder of Startup Socials, a global community of entrepreneurs built to connect and empower people in the startup system. His expertise in establishing connections makes him the perfect host for this year’s event.

We had a chat with Vasil to find out more about this event and what attendees can expect. He promises this year’s conference will “go even more in-depth than last year.”

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When I joined the The Next Web about a year ago, I quickly became part of both the Sales and Events team – working directly with our former Sr. Business Development Director, Anne van Ommeren. Our goal was to secure as many possible partners for the upcoming TNW Conferences.

I had some experience coming in, having worked in similar roles at the Nederlandse Energie Maatschappij, Caag Software and Lioness Paw Vodka, but I quickly realized there was a lot to learn at TNW. Anne had a total of seven TNW Conferences under her belt and carried responsibility for some of the biggest deals and accounts of the company. She was the right person to learn from.

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Tech companies are really good at coming up with innovative products or services that change the very nature of how we do business. Without Skype, Basecamp, Uber, and so on, we’d still be struggling with communication failure, data silos and project chaos. However, when it comes to selling technology or making laymen understand it, tech companies fail big time. The minute marketers try to get a word in about creativity, disruption or conversion, the wisest of tech entrepreneurs clam up.

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blogger

So you’re ready to get serious about blogging for business? I don’t blame you not one bit because blogging is serious business. You’ve probably heard about all the benefits of blogging for business, but you’re still on the fence. I can tell you first hand from experience that blogging is in fact a very effective marketing and tool for small businesses – if you are consistent with it and blog with a purpose.

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Gary

Is your business made out of gadgets, doo dads and wiz bangs? It’s common you know. You try and “fix” your business with a shiny new patch or a bolt on gadget. And some of them work… for a while anyhow. Then everyone starts using the same gimmicky gadget or doo dad and suddenly your gadget doesn’t seem to work as well. Sound familiar?

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Strategy Planning Made Easier

Without a properly executed Strategy Plan, you’ll never get the successful results you desire. Instead of shaping the environment and controlling the future, your organization will scurry to adapt to the chaotic events attacking from all sides—like Newtonian billiard balls bouncing off each other in random fashion. You’ve surrendered the future to the whims of fate.

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Mail

Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns and a glut of ever-evolving best practices. While email marketing is definitely not rocket science, there is a certain degree of skill and artistry involved in crafting a winning email campaign. Proceed with abandon and it’s likely you’ll end up wasting time and money on failed email campaigns.

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