It’s an amazing feeling when someone contacts your business through the company web site and is completely sold during the telephone follow up. Unfortunately, countless professionals end up losing business because their web site is poorly designed and doesn’t use an efficient process for generating and capturing leads. I have made a living selling life insurance through my own web site and have also worked as an Internet marketer building and optimizing hundreds of web sites for other business owners.
Category: Sales & marketing
Sometimes it feels like it’s hard to get noticed online. There are a lot of voices out there. We live and breathe digital marketing and we know; we see the thousands of voices that are all talking at once online. An overload of messages and brands sending those messages is the new normal in our digital culture. How do you get noticed and ultimately grow your company with the aggressive competition that there is online?
Sriracha is the number one example of word of mouth advertising. Also known as word of mouth influence, it’s an amazing way to get your product out there when you’re small business marketing. Think about it: you’ve heard of sriracha, right? Of course you have. But do you know how you know what it is?
Statistics overwhelmingly show that your website is very likely your customers’ first impression of your brand or store. Keeping your site up-to-date and relevant is definitely in your company’s best interest. An upgrade may mean a new site, but in some cases may be just mean fixing up what you already have.
If you are not currently using social media to market your business, there has never been a better time to get started than now. As of today, there are over 1 billion active users on social media which equates to endless opportunities for you to extend your business reach online and get your brand in front of more customers. From what I’ve noticed, figuring out which social network to use is the hardest part for most small business owners (myself included!).
Social media, such as Facebook, Instagram or LinkedIn, are some of the least expensive, yet so often mis-used ways companies can use to increase their sales. Due to the fact that just about anyone can open, for example, a Facebook page, and start posting, the barrier to start using social media is just about non existent.
Social media marketing got you in a tizzy? Don’t fret …because you are not alone. Thanks to changes in the technology landscape, the introduction of various web based applications has most definitely made things a tad bit easier for us all.
Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those aren’t blogs”. Actually, they are. Any social media platform can be treated like a blog because that is where people are listening. Currently, many “marketing gurus” will preach that blogging is dead, that it’s over, and that the personal blog has failed. I want to point out just how wrong they are.
Did you know: A website without relevant visitors, no matter how good the design, is like putting a billboard in the middle of a desert. Nobody will see it!
It’s too bad that many companies do just that. They invest in a good website but don’t invest in or make the time to get quality visitors.
A blog is a special section on your website where you regularly publish articles which contain valuable information for your audience. As an administrative office, for example, you could keep a blog with articles on changes in tax legislation or tips on how to use QuickBooks. As a dentist, you could blog about common dental problems, fear of the dentist or the latest techniques.