A website can either be an investment or an expense. What’s the difference? An investment helps you make more money than you spent. Unfortunately, most websites fall in the “expense” category. Here’s our checklist to help you convert your website into a money making machine.
Your homepage (or landing page) should be able to quickly guide your (potential) customer to the information they are looking for.
Your landing pages need to focus on the customer viewpoint. Remember, your website is really NOT all about you or your company. It is about showcasing your products or services in a manner that resonates with your audiences. Your landing page should be clean and simple. Don’t let customers get distracted by untidy visuals. Create easy-to-scan texts (headings, highlights, bullet points, pictures, easy to read fonts) so that they can easily find what they need.
Clear Call To Action
What is a call to action? A call to action is a combination of words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now”, “Call Now”, or (on Internet) “Click Here”.
A call to action should be short and sweet. An effective call to action is between two to five words. There should also be a sense of urgency: If you want your customer to download something, “Download Your E-book Today” is a good example
Design is the main reason why people don’t trust certain websites. This is a very valid point. We are a visual species and everything we see has an impact on our emotions, decisions and perception. If you find your website could use a boost in trust from visitors, there are a few things you can do:
- Include links to media coverage
- Display logos of prominent clients
- Showcase your social media followers
- Avoid cheap looking or low quality photography
- Avoid pre-made website templates
How do you find yourself reading pages on a website? Most internet users look at pages in an F-shaped pattern. Horizontally designed sited encourage a Z-shaped reading pattern. Because site visitors like to skim through subheads, bullet points and they only concentrate on the first two paragraphs, focus your website design with these areas in mind.
Good SEO (Search Engine Optimization)
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.
In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well.
Fast Load Time
When it comes to building traffic and keeping visitors on your page, load time plays a primary role. According to Google Analytics, 40% of Web users leave pages that take more than three seconds to load. On average, websites take about 2 seconds to load, but less than one second is optimal to see a big increase in traffic.
We live in a mobile age. You can barely have dinner with friends and family without some of us constantly checking out our mobile phone.
Imagine this: a friend sends you a link via text message or email and when you try to open that link on our mobile device, you are presented with unorganized garbage.
This will kill any chance the company has to convert you into a customer. If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired.