Yoga Teacher and Entrepreneur Heather Ivany found a way to turn her passion into profit. Together with her partner, Ivany founded Yoga Netra, an online yoga experience in HD video, delivering high caliber yoga classes via the web, a yoga experience right in your home.
Her website, which Ivany built with the help of SubHub, is her business. Here visitors can choose from a library of videos with new releases added every month. Yoga Netra’s experienced teachers are from a variety of yoga backgrounds providing visitors with a eclectic mix of classes to choose from.
Now that she has a family, Ivany doesn’t want to travel too much; she want stability for her family: “I have been looking for a way to expand my teaching skills without having to leave home all the time and travel. A friend and I came up with the idea together to film yoga videos in our beautiful mountain town in the Canadian Rockies and place them on a subscription site over the internet.”
Ivany built her website with the help of SubHub, a membership software that makes it easy to build a membership site and charge for access to premium content. “We chose SubHub because we were looking for a full package. We wanted to be able to build the site, add subscriptions, and not have to worry about the behind the scenes details such as privacy, security and any hiccups that may come up once we launched.”
Ivany continues: “We were very involved in the development of our website. We wrote all of our content, we had a layout in mind that we wanted to use and we helped gather stock photos to move the process along quickly. I have only built a personal website through Weebly in the past. Building a subscription site was new and not being super advanced in the computer language world, SubHub’s staff members were very patient and supportive the whole way. Never did I feel belittled or incompetent.”
Now that their website, and thus their business is live, Ivany and her partner are doing all of the updating of their website themselves. They spend an average of 5-10 hours per week updating their website: “Part of our advertising for our site is that there is ‘fresh’ content added weekly. Therefore we continuously add new videos and articles. Additionally we are now moving into the marketing component of our site and as we learn the marketing world, we see that there are things we can add to improve the traffic to our site.”
In addition to their website, they interact with their members via emails, Facebook, Twitter and YouTube. “We keep them happy by asking them for their input, giving free content away, providing high quality teaching, and adding new videos on a regular basis,” Ivany says.
“We’ve only been in service for 2 months, but I can already tell that our videos are the most popular content on our website. I think this is the scene right now. YouTube is the most popular site next to Google. When people want to learn they are more inclined to watch a video rather than sit and read an article. We provide both but videos receive far more attention.”
Ivany and her partner are ambitious and are working hard to grow their memberbase to 5000 and more. “It’s on our list to start implementing a MailChimp service to draw in people that are interested but not yet subscribing. We hope to have a 7 day ‘free content’ email that people can sign-up for and our goal is to have them subscribe by the end of the 7 days. Alternatively we hope to have a separate email list for subscribers with incentives to sign on longer and share with friends.”
While they are working on implementing MailChimp, Yoga Netra is already using social media to help drive more traffic to their website. “The most effective way to drive traffic so far has been through Facebook, but we’re also building a YouTube channel and beginning a seminar with Google to learn the most effectively use Adwords,” says Ivany.
Her website is her business. We asked Ivany what she thinks are the basic steps somebody needs to take when setting up and developing a successful website; “Research and know your competition, have partners or team members and delegate effectively. You have to be willing to be wrong and to compromise and be open to different perspectives.”
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