Did you know that you only have 15 seconds to make a good first impression to your site visitors? Yep, that’s what an article written by Tony Haile uncovered via the Time Magazine. If I can be transparent here for a minute, when I first started building websites and blogs I wasn’t doing it the right way. Let me explain…
I used to think that all that it took to make a website successful was to put up a good looking website template at a few pages to it contact information and voila that was pretty much it.
Folks, I’m here to tell you that this couldn’t be further from the truth. When you set up a website or blog for your brand you want to make sure that it attracts the right people to you and repels the wrong people.
The Main Reason that People are Leaving Your Site
As a blogger and entrepreneur that teaches folks how to dominate their space on the internet, I figured the number one reason that people leave websites was due to bad design.
However according to some info published by Marketing Profs based on the 2015 B2B Usability report, the main reason that people leave a website is due to lack of message – not bad design.
As someone who teaches folks how to start blogs from scratch, I am not surprised to see that “messaging” is the real reason that people either stay or leave your site.
This is because when browsers visit your website they want to know “what’s in it for them”, “why should they stick around”, “what are they going to learn and so forth”.
How do I know this?
Well, it’s because this is the main reason that an old online business that I created didn’t work out well for me. It took coaching and a comment from a fellow entrepreneur to make me realize that the site was — well not hitting the mark with my visitors.
So… How Do You Communicate What Really Matters to Your Audience?
A few weeks ago, I had a conversation with my financial adviser Mr. Tony Caulfield of Edward Jones who said:
“Kim, I like what you are doing, but when you get a chance, you should check out the book entitled “So What?”
I’m thinking… um, for what Tony?
He proceeded to tell me that this book is all about really making sure that I communicate only what matters to the audience that I want to attract to my business. In a nutshell, Tony’s comment was just the kick in the pants that I needed to make sure that I am consistently getting the right message across to the audience that I want to attract to my brand.
Now, I’ve mentioned in a previous post covering tips on how to get focused that I hired a coach that helped me create a clear and targeted message for my brand.
What I learned from this coaching session is that your “messaging” is critical to the marketplace and how you communicate what REALLY matters to your audience.
Tips for Attracting the Right People to Your Site and Creating a Site that Interviews Well
Well folks, for today’s post, I am rounding up 4 tips for creating a website or blog that interviews well.
#1. Create Blog Content That Matters To Who You Want To Attract To Your Business
One of the biggest content publishing mistakes that I made with my last brand was that I created content for the masses. Big mistake peeps. Get specific with your content. If you are not sure how to download my Blogging for Business toolkit to learn how to create EPIC content for your blog specific to who you want attract.
#2. Focus On Communicating What Really Matters To Your Ideal Audience
I cannot tell you how many times I’ve visited a blog or website where the owner makes it all about them. This is most certainly not the way to go. Your website or blog should be created with your ideal audience in mind. In the ebook that I referenced initially So, What, the author states that when people encounter your business offline or online (via your blog or website), they really don’t care about you. They only start to care once they understand how your business can benefit them.
Three key considerations (as described in this eBook) that you need to address to make sure your website or blog interviews well are:
- For What? What problems does your business solve and is it clearly communicated?
- So What? Why are your services/products needed?
- Now What? What do you want them to do after visiting your website/blog?
#3. Make Sure That Your “About Page” Reinforces That Your Visitors Are In The Right Place
I used to write my about pages wrong. I chalked them full of all of my accomplishments and how great I was versus thinking about the needs of my ideal clients. But then, as I started to scour the web and visited some of the websites of my favorite entrepreneurs, I noticed a common theme: their about pages were focused on how they solved problems for their customers and make their lives better. This my friends, is exactly how an about page should be written — with your audience in mind, not you.
#4. Personalize The Experience For Your Blog And Website Visitors
I’m sorry to inform you, stock photos are great but they cannot take the place of the personal connection. Some of the best websites that I have seen online that interview really well have a mixture of the following: actual pictures of the person running the site, video, audio and other forms of personalized content.
I’ve actually started to do this more via the use of Periscope by using live-streaming to connect with my community on social media and humanize my brand more. Sure, it’s the web and it’s good to err on the side of caution. However, I think that it’s a good idea (where possible) to let people connect with you in other ways than just blog content. Believe me..it makes a difference.
Alrighty peeps, this rounds out my top 4 tips for creating a blog or website that interviews well.
If you’re struggling to pull things together for your blog, click here to schedule a 30 minute consultation with me to discuss your online goals. I would also love for you to drop me a line below to let me know what you think about this blog post or even reach out to me on Twitter. Cheers!
About The Author
Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz’s how to create a web presence for growth + impact — one tech tool at a time.