Kellie Davis of Get Glutes: “I Had Zero Background In Website Development”

Get Glutes

Get Glutes is an online workout system delivering challenging strength training and cardio workouts to your inbox each month. Members of Get Glutes receive instant access to monthly workouts, Q&A coaching sessions, and a supportive online community.

EFactor spoke with Kellie Davis, Co-Founder of Get Glutes. Davis earned her BA from Florida Gulf Coast University and her Master’s in Professional Studies from George Washington University. Her passion for fitness and love of writing ignited a sound career in fitness and nutrition. Above all, her deepest passion resides in helping women grow in strength both physically and emotionally through the empowerment of fitness. Davis shares her story and explains how she turned her passion into profit.

Davis started Get Glutes together with two co-founders back in January 2013. All three had backgrounds in fitness, but zero background in site development. “Our first launch was a flop. We had so many technical errors: members couldn’t log in, videos wouldn’t buffer. You name it, we experienced it.”

After a full month of chaos, Davis and her co-founders decided to hire a one-off developer to rebuild the site for them. “He did a decent job, but was hit-or-miss as far as contact went, and the site was never updated. We would get emails asking if we were still in business. The sales page was unpolished and the interior of the site looked more like a blog than a membership site.”

Davis continues: “The site was also run on WordPress and no one had been maintaining updates. Plugins stopped working and I knew it wasn’t long before the site would crash. I looked for an all-encompassing solution that would help rebuild the site, make it more professional, have all the bells and whistles, and also provide built-in customer support.”

Davis then decided to rebuild her website with the support of SubHub, a membership software that makes it easy to build a membership site and charge for access to premium content. It was a natural fit. They offered everything I needed with no hidden costs and they were able to get started right away. Being that I gave them a monster of a project, they worked hard behind the scenes to launch us as quickly as possible.”

Today, the website of Get Glutes has over two years worth of content, an active forum, hundreds of videos, and over a thousand active members; “Getting everything to work together while implementing a new payment system was no small task. SubHub handled it like pros and helped relieve any stress I was feeling along the way. The team is top-notch.”

Although Davis has little knowledge when it comes to website building, she is pretty hands on with updating; “I am pretty happy with how the site looks and I can easily update navigation, add images, change font colors, etc. However, I do recruit the SubHub team to help me with any major updates or anything involving CSS. They are very reasonable when it comes to hiring one-off services and respond quickly.” Davis smiles: “If only I had found them three years ago.”

Davis continues: “I add fresh new content every week and we have a very active online forum. We don’t make a lot of structural changes to the site as we are happy with how it looks. I am on the site interacting in some way each day, whether it’s answering questions in the forum, adding new videos or blog posts, or changing around images.”

The most popular content on are the workout videos that are uploaded by Davis and her team. “Members love the workout videos. They give really detailed explanations of the exercises and also help members stay engaged with the coaches.”

When asked how Get Glutes grows their email subscribers, Davis answered: “Right now the only lead capture we have is the free trial. We plan to implement other ways of growing our list in the new year. If a free trial member sticks around and becomes a paying subscriber, we keep them on the subscriber email list. If they leave before their trial ends, we move them to a general list where we still send out great information, offers, and updates without giving them access to new content within the membership area.”

Even though Davis and her co-founders started their website with zero experience in website building, today their website is their whole business.We run everything through the website and it’s the key to our success. We don’t send out workouts in emails or via eBook. Everything is run through the membership area, so without the site there would be no business.”

The most effective way to drive traffic to their website has been through Facebook referral traffic. They are currently also exploring Twitter, Instagram and Pinterest.

When asked what advice she would give somebody thinking about starting their own website, Davis answered: “Go in with a clear idea of what you want your business to look like, how you want to interact with members, and the message you want users to receive when they land on your site. Explore the web to find other sites that are similar to what you envision. Give your developers a lot of examples and clear details on your expectations. Communication is also key, so interact with your team as much as possible to make sure they have a good vision of your business.”

Discover more about Get Glutes at or check their social media pages by clicking the icons below. To get started with your own website, head to and start your free 14-day trial now. 

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Whether you’re an entrepreneur seeking to build a subscription publishing business, an individual expert seeking to profit from your knowledge, or an organization seeking to better share information with members, SubHub offers everything you need to build a successful membership website.


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