It can be difficult for a pure brick and mortar businesses (if any still exist) to transition to a digital environment. But it doesn’t have to be. Think of the process as digitizing your business to reach people in a different environment more effectively. Take all of the things that draw customers to your physical location, and offer them online.
So you’re ready to get serious about blogging for business? I don’t blame you not one bit because blogging is serious business. You’ve probably heard about all the benefits of blogging for business, but you’re still on the fence. I can tell you first hand from experience that blogging is in fact a very effective marketing and tool for small businesses – if you are consistent with it and blog with a purpose.
Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those aren’t blogs”. Actually, they are. Any social media platform can be treated like a blog because that is where people are listening. Currently, many “marketing gurus” will preach that blogging is dead, that it’s over, and that the personal blog has failed. I want to point out just how wrong they are.
A blog is a special section on your website where you regularly publish articles which contain valuable information for your audience. As an administrative office, for example, you could keep a blog with articles on changes in tax legislation or tips on how to use QuickBooks. As a dentist, you could blog about common dental problems, fear of the dentist or the latest techniques.