Everyone has to start somewhere. If you’re new to marketing, you’ll soon discover that you cannot simply go out and buy a box of perfect salespeople. The foundation of a business depends upon the sales team – without them, you’ll have no revenue. You can’t afford too many missteps or a lot of trial and error in this process. If you want your business to grow, you’ll need to get a great sales team as quickly as possible. Sometimes, an aggressive approach is the best one.
When I joined the The Next Web about a year ago, I quickly became part of both the Sales and Events team – working directly with our former Sr. Business Development Director, Anne van Ommeren. Our goal was to secure as many possible partners for the upcoming TNW Conferences.
I had some experience coming in, having worked in similar roles at the Nederlandse Energie Maatschappij, Caag Software and Lioness Paw Vodka, but I quickly realized there was a lot to learn at TNW. Anne had a total of seven TNW Conferences under her belt and carried responsibility for some of the biggest deals and accounts of the company. She was the right person to learn from.